GAIN VALUABLE INSIGHT INTO YOUR MULTI-CHANNEL CAMPAIGNS, AUDIENCE ENGAGEMENT AND CONTENT PERFORMANCE
VELUX Canada Case Study:
Multi-Channel Campaign Monitoring with kurls
VELUX is the world’s leader in skylights, Sun Tunnels and roof windows and is one of the strongest global brands in the building materials sector. Their product program includes The No Leak Skylight, Sun Tunnels and roof windows; complemented by a complete range of blinds, installation solutions and intelligent home controls.
VELUX Canada’s primary marketing goal is to maximize brand awareness and measure engagement with its products and distributors across online and offline channels including email, social media, website retargeting, online trade magazines, print campaigns, exhibits and it’s corporate websites.
Furthermore, the marketing team at VELUX wanted to measure beyond impressions and was having difficulty measuring the overall effectiveness and of each of its channels/vendors, particularly in relation to one another. gShift was tasked with helping solve this problem using kurls to measure engagement across all channels.