Frequently Asked Questions About kurls
kurls are an enterprise-ready smartURL system. They are shortened URLs with cookies and infinite Content Tags to track and report on the engagement (clicks) of off-site and on-site content. These short URLs, which can be white-labeled, are associated with and redirect visitors to a Destination URL (piece of content).
gShift Tags are simply associated with the content and kontextURL when the kontextURL is created. With these Tags in place, you are able to see how content was viewed (clicked on) using these Tags as filters in your Data Beacons/Dashboards or Reports.
kurls collect some data behind the scenes regardless of which Content Tags you have set up. This data includes the following:
- -User Agent
- -Operating System
- -Geo Location
A vanity path is a user friendly version of a link, which is more recognizable and more easily remembered. Vanity paths should be used when the viewer may not be able to click on the link, such as in a presentation.
For example, gshift.it/FallCampaign may be used for an off-line ad (in a magazine or radio ad) or on Instagram where it cannot be clicked and must be typed in to be accessed.