gShift kurls has partnered with other marketing technology platforms to give you enhanced access to analytics data and insights for your multi-channel on-site (digital) and off-site (traditional) campaigns. Make the most of your integrated marketing data, workflow and reports.
Mutual gShift/TapClicks subscribers with gShift API access can easily authenticate and display kurl multi-channel campaign click/engagement data inside of TapClicks’ configurable dashboards and reports alongside other data such as analytics, call tracking or lead nurturing within their marketing technology stack. This integration enables marketers to have a more holistic view of their paid, owned and earned marketing initiatives.
kurls, when combined with HubSpot, tracks all of the engagement of your content distributed via external sources including social channels, blogs and through influencers. This external pageview data is fed into your HubSpot Contact records, enabling you to more accurately score prospects/leads with a much richer engagement history. With kurls ability to generate engagement for off-site content, the HubSpot users can now see 3rd party off-site engagement in the exact same way they see and score on-site content engagement.
Lead Scoring, Lead Stages, Contacts and pageviews are all managed in exactly the same way in HubSpot. However, HubSpot users will now also associate Lead Scores with kurls used for off-site content.
While the kontextURLs module offers custom dashboards and reporting to monitor campaign performance, kurls have also been integrated with Google Analytics for those who prefer to review their data in GA. kurls click can be passed to GA in two ways:
- kurl Content Tags can be mapped/aliased to GA UTMs or Custom Dimensions and then passed to GA via the Destination URL as standard URL parameters.
- kurl clicks can be sent directly to GA as events via the Google Analytics API. These events can in turn be tracked as off-site goals and conversions. This is a powerful way to track conversions occurring on sites you do not maintain Google Analytics on.