TRACK CONTENT ENGAGEMENT EVERYWHERE WITH SMART URLS

Every marketer, every day is asking themselves the same two questions. What is working and what is not working right now?

Most understand the value of a short URL when it comes to saving space in limited character counts or when you simply want a cleaner look. But shouldn’t your links do more than just look clean? kurls are much more than just short URLs. Our system gives you the power to build trackable, custom smart URLs, measure multi-channel engagement, and report on conversions and true ROI for your content and campaigns across the customer journey.

CREATE

Create short, smart URLs, using your own custom branded domains and vanity paths. Unlimited content tags enable infinite possibilities for labelling and tracking your content.

TRACK

Track any type of content engagement anywhere, in real-time, and across multiple channels. Measure the success of individual pieces of content, campaigns, influencers, and more.

OPTIMIZE

Dashboard-driven insights make it fast and simple to analyze engagement, conversions and true ROI. You can also build and download custom reports including the metrics which matter most to your team or client.

LINK SHORTENER
First and foremost, yes, we can shorten your links. In today's digital world, every character counts and we get that.
CUSTOM DOMAINS
Branded links look more cohesive and lead to better engagement. kurls enable you to brand the domain and create vanity paths for each link.
UNLIMITED TAGS
kurls provide infinite levels of content tags and customizable taxonomies, which enable your organization to tailor the metrics you report on completely.
INFLUENCER ANALYTICS
On-site and off-site tracking enables you to gain insights into how all influencer-shared content is performing and the impact each channel is having on your campaign.
REAL-TIME DATA
The platform provides real-time content engagement metrics, both off-site and on-site, enabling you to be proactive and responsive in your campaign management.
INTEGRATIONS
kurl data integrates seamlessly into a number of solutions including HubSpot, Adobe Analytics, ScribbleLive, TapClicks, Google Analytics, and more. New integrations are rolling out all the time. Have one in mind? Let us know.
BOT FILTERING
The last thing you want to see when you look at your data is inflated numbers due to spam bots. Our system enables you to filter out identified bots, so you can keep your data clean and accurate.
CONVERSION PATHS
Set up step­-by­-step conversion paths to monitor, report on and optimize your customer’s journey to specific conversion points on your website or external landing pages. Also, seamlessly compare conversion paths.
DASHBOARDS & REPORTING
Our customizable dashboards quickly provide metrics and insights which matter to you most in real-time. Alternatively, you can tailor comparative reports in HTML, PDF or CSV, with only the data your team wants to see in their inbox.
API
We offer a REST-based API to access kurl creation and engagement data in our platform, giving you raw data to manipulate and analyze. API data can also be pulled into your own proprietary platform or another 3rd party application.
AGENCY FRIENDLY
Using our white-label feature, digital agencies can brand all reports and screens within the system using their own logo. This gives you a seamless look to your end clients. Also, save time by logging into one place to manage multiple clients.
APPLICATIONS
The flexibilities of kurls makes them valuable for many applications from social distribution, influencer marketing, paid campaigns and even offline content engagement.

SMART, SHORT, CUSTOM URLs

With the amount of data available today, no marketer should ever settle for just a short link. If you have taken the time to shorten a link to your content, that link should be able to provide insight as well. kurls are the complete package. They can be as short as you need them to be, can be customized to fit your branding, and are smart as hell with a ton of data.

Influencer Marketing Analytics provided by kurls.

INFLUENCER MARKETING ANALYTICS

In order to gain meaningful data on the performance of influencer marketing campaigns, you need to examine the click engagement of external site content, as well as links within social posts when the content was distributed. Additionally, you can configure and track conversion paths to measure a customer’s journey from a social post to the piece of influencer content, and finally to a conversion point on or off of your website. kurls can provide very detailed metrics on influencer campaign performance broken down by each influencer, channel, content type, campaign, and more.

OPTIMIZE THE CUSTOMER JOURNEY

We know 60-80% of the customer journey now takes place outside of the scope of your website. Setting up conversion paths can give you valuable insight into how your potential customers are arriving at your site and which pieces of content they engaged with along the way. Within each conversion path, you will have insight into how the customer is engaging in your calls to action, where they are dropping off and how they ultimately arrived at the end goal.

GET MORE FROM YOUR SHORT URLS NOW!

We would love to show you how you can gain more insight into your multi-channel content campaign performance. Click the button below and let’s get this demo party started!