TRACK CONTENT ENGAGEMENT EVERYWHERE WITH SMART URLS
Every marketer, every day is asking themselves the same two questions. What is working and what is not working right now?
Most understand the value of a short URL when it comes to saving space in limited character counts or when you simply want a cleaner look. But shouldn’t your links do more than just look clean? kurls are much more than just short URLs. Our system gives you the power to build trackable, custom smart URLs, measure multi-channel engagement, and report on conversions and true ROI for your content and campaigns across the customer journey.
Create short, smart URLs, using your own custom branded domains and vanity paths. Unlimited content tags enable infinite possibilities for labelling and tracking your content.
Track any type of content engagement anywhere, in real-time, and across multiple channels. Measure the success of individual pieces of content, campaigns, influencers, and more.
Dashboard-driven insights make it fast and simple to analyze engagement, conversions and true ROI. You can also build and download custom reports including the metrics which matter most to your team or client.
SMART, SHORT, CUSTOM URLs
With the amount of data available today, no marketer should ever settle for just a short link. If you have taken the time to shorten a link to your content, that link should be able to provide insight as well. kurls are the complete package. They can be as short as you need them to be, can be customized to fit your branding, and are smart as hell with a ton of data.
INFLUENCER MARKETING ANALYTICS
In order to gain meaningful data on the performance of influencer marketing campaigns, you need to examine the click engagement of external site content, as well as links within social posts when the content was distributed. Additionally, you can configure and track conversion paths to measure a customer’s journey from a social post to the piece of influencer content, and finally to a conversion point on or off of your website. kurls can provide very detailed metrics on influencer campaign performance broken down by each influencer, channel, content type, campaign, and more.
OPTIMIZE THE CUSTOMER JOURNEY
We know 60-80% of the customer journey now takes place outside of the scope of your website. Setting up conversion paths can give you valuable insight into how your potential customers are arriving at your site and which pieces of content they engaged with along the way. Within each conversion path, you will have insight into how the customer is engaging in your calls to action, where they are dropping off and how they ultimately arrived at the end goal.
GET MORE FROM YOUR SHORT URLS NOW!
We would love to show you how you can gain more insight into your multi-channel content campaign performance. Click the button below and let’s get this demo party started!