Our analytics system provides the power to build,
measure, and report on your customer journey and content engagement across paid, owned, and earned, both on and off-site.

Create short, smart URLs, using your own custom branded domains and vanity paths. Unlimited content tags enable infinite possibilities for labelling and tracking your content.

Track any type of content engagement anywhere, in real-time, and across multiple channels. Measure the success of individual pieces of content, campaigns, influencers, and more.

Dashboard-driven insights make it fast and simple to analyze engagement, conversions and true ROI. You can also build and download custom reports including the metrics which matter most to your team or client.

gShift analyzes each Destination URL via IBM Watson’s Natural Language Understanding technology to identify the title and most prominent keywords associated with the content. gShift then obtains and provides the average monthly search volume for each keyword identified in order to help further qualify their importance. Marketers can use this information to determine how to best optimize the content or to ensure subsequent social posts or complementary content are consistent in order to build keyword authority for organic search.