Build trackable branded short URLs and optimize campaign investment in real-time.

Our analytics system provides the power to build,
measure, and report on your customer journey across paid, owned, and earned, both on and off-site.


Create short, smart URLs, using your own custom branded domains and vanity paths. Unlimited content tags enable infinite possibilities for labelling and tracking your content.


Track any type of content engagement anywhere, in real-time, and across multiple channels. Measure the success of individual pieces of content, campaigns, influencers, and more.


Dashboard-driven insights make it fast and simple to analyze engagement, conversions and true ROI. You can also build and download custom reports including the metrics which matter most to your team or client.

Content Optimization via NLP

IBM Watson Natural Language Understanding and AI Technology

gShift analyzes each Destination URL via IBM Watson’s Natural Language Understanding technology to identify the title and most prominent keywords associated with the content. gShift then obtains and provides the average monthly search volume for each keyword identified in order to help further qualify their importance. Marketers can use this information to determine how to best optimize the content or to ensure subsequent social posts or complementary content are consistent in order to build keyword authority for organic search.


"We've used kurls to track a multi-channel, off-site campaign for a major CPG brand. The real-time data insights has allowed us to optimize the campaign on the fly."
CEO, Colour
Chris Keevill
"We ran a omni-channel campaign for a national organization, which included influencer marketing, organic and paid content. kurls allowed us to see what was working and what was not, so we could maximize our efforts and results."
Founder, Digital Giants
Marc Hill